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Design Thinking Workshop

Gladwell Academy
After the two-day Design Thinking training, you’re able to feel like your users are feeling. You’ll learn to get better at listening to your customers, and to turn their wishes into a product that truly makes a difference.
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Not sure if this course suits you?

Our training advisor Anoop Upadhyaya would love to help you further.


To think like a designer, learn to feel like your customer

Design Thinking is a collection of principles and methods that has been applied by designers for decades. Good designers continually put themselves in the shoes of the (future) users of their product. They explore their world and systematically analyse the way the product is used.

Ever since the rise of Agile working, Product Owners and other substantive experts also have a responsibility to understand their customers, or multiple customer groups. To make your work easier, we at Gladwell Academy developed this course: Design Thinking for Agile Product Development. Among other things, you’ll learn:

Learning goals

During this two-day course, you learn the theory behind design thinking and we’ll connect that to the application of the principles in an Agile team. The course is a well-balanced mix of cases, individual exercises, team exercises, and theory. The course will enable you to develop better and more creative solutions and innovate more quickly and with more success.

Customer Journey Mapping

A customer journey map helps you to expose the ‘pain’ (challenges, barriers) your customers are experiencing in dealing with your product or service. It visually and narratively clarifies where there are opportunities for improvement. During the course, you’ll work on your own situation as much as possible; do take as many of your colleagues to this course as you’d like!

Building personas

Who is your ideal customer? How does he or she work or live? What does he or she appreciate about your product? Where can you find him or her on the internet, and in the real world? By distinguishing several ideal customers, you’ll be better equipped to tailor your product to every customer group.


At the moment this course is only offered in-company. Please contact us for more information.